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BEAN GROUNDED

The Future of Coffee!

The Project

The concept of Bean Grounded was born out of my branding identity and project planning assignment during my studies on my HND in Graphic Design. I had to imagine branding a new eco-friendly product range or concept in harmony with nature. The project was in collaboration with Ernst and Young Earth team. There was an initial brainstorming session with an assigned mentor where I gave a final presentation. The product/concept that I had to choose was entirely up to me, with some suggestions to explore:

• Food or toiletries made from honey or beeswax to promote increasing bee numbers

• Products made from recycled plastic, paper, cotton, etc

• Products made from a biodegradable or a more sustainable material

• Products that would usually be disposable but could be reusable

• Seeds for wildflowers to promote pollination or fruits/vegetables that improve soil

• Cosmetics, cleaning products, paints, or other liquid items with no toxic chemicals

• Educational toys to teach children about environmental issues

• Green educational holidays, rewilding

• Creating green corridors in cities

• Ways of reducing CO2 emissions

I had to define my product range or concept and its name to design its branding identity. I did not have to create the artwork for a complex packaging concept, but I had to consider how it would
complement my branding, how it would be eco-friendly and the parameters of printing and production. There was no specific client; I could choose products, concepts or services that appealed to any target audience I liked. I had to research my target audience to create a product that would hold their attention.

I needed to define my brand’s mission, philosophy, and values to create a robust design. I also had to consider the costs, timing, and resources involved in designing, marketing, and producing my
products if they were made for real to demonstrate deep planning and understanding of the graphic design process. To fully refine my brand, I needed to be specific about my brand logo, typography, colours and other imagery that would appear across the packaging and marketing of all its products.

I then needed to demonstrate how this will look on various examples of stationery (e.g. business cards, letterheads) and promotional products of my choice (e.g. T-shirts, coasters, badges etc.). I also needed to consider how my brand would promote itself on social media.

I was not required to make a full animation or website as part of this project, but instead, to produce still imagery demonstrating how it would appear. I considered this a challenge and an opportunity to show my other skills. So, I created an explainer animation using After Effects and designed and developed a fully functioning website, which gives a more realistic sense of how the project would appear in the real world.

 

List of Tasks

Mind Map

Task 1

Create a mind map of environmental issues affecting us today. Consider the ways in which water, soil, air and our food supplies could be affected by pollution. When finished, highlight the specific issues most interesting and start to think of products that could address these issues.

Product Ranges

Task 2

Identify three (3) ideas for product ranges that could be created. Create mind maps or lists of ideas and then decide which product idea is the strongest. Focus on this one for the project.

Moodboard

Task 3

Create a mood board of positive imagery that could inspire the branding process. These could be images of and relating to natural ingredients, recycling, clean air or water.

Naming

Task 4

Name the product

Naming things is hard. When calling something, it anchors it in people’s minds; the name and the item are forever connected. It creates brand recognition. It’s why brands find it so hard to rename anything and why we still have the Carphone Warehouse in the UK, despite years without car phones. It’s also why actors keep their stage names even if they change their real name for marriage.

Logo

Task 5

Start sketching ideas for the product’s logo.

Create at least a double-page spread of logo ideas. Don’t spend any more than a minute on each logo, get lots of ideas on paper quickly.

Proposal

Task 6

When a decision has been made, decided on what kind of product you will design for and what the name is, write a proposal that addresses key elements.

Finalise Logo

Task 7

Finalise the logo using Adobe Illustrator. An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design.

Life-Cycle

Task 8

Life-cycle and roles of a graphic design project Research the found terms concerning a graphic design project, this will help in planning the business model of the products.

Write 1-2 sentences each. Include a bibliography at the end.

Target Audience

Task 9

Create a survey about the product for your target audience to complete. This can be done digitally or on paper. Try to gain around 30 responses.

Case Study

Task 10

Case study: an existing brand

Write a case study on a company’s branding based around eco-friendly production, ideally one that sells similar products to what you would like to design in mind.

Packaging Mock-up

Task 11

Create at least one mock-up of the packaging design for one of the products. Record all development in a book/folder.

Time and Costs

Task 12

Once the packaging mock-up has been finished, investigate the time and costs required to print the packaging. Compare existing packaging companies’ requirements, services, and costs to estimate what the packaging would require if it were made for real.

Stationery

Task 13

Design a set of stationery for the brand.

Promotional Material

Task 14

Design a set of promotional materials for the brand. Create mockups of how the brand will appear on at least four examples.

Social Media

Task 15

Create storyboards and screenshots that demonstrate how the brand would appear on social media. Explain how the brand would execute the social media campaign.

Brand Guidelines

Task 16

Set the style and branding guidelines.

Create a document that establishes a set of rules for the logo(s) and branding.

Market Research

Task 17

Market research survey

Now that the outcome is complete, create and carry out a quick survey for your target audience, asking for feedback on your designs.

Pitch

Task 18

Present your work to industry professionals at the pitch.

Evaluation

Task 19

Reflect on what primary, conceptual and contextual research was carried out during this project? What ideas and information was gained from it? How were ideas developed? Do the designs raise awareness of environmental issues? Does the final outcome meet the requirements of your target market? Summarise the feedback received from the pitch. Review the life cycle of a graphic design project table. Are your designs still feasible with the parameters described? What was learned from this project, and what could be taken forward for future projects? What would be done differently if this project was to be carried out again?

THE SEARCH

We seek out the most progressive coffee farmers across Latin America, East Africa, and Southeast Asia, who are experts in soil and crops. We also work alongside the Rainforest Alliance to encourage long-term sustainability and are constantly conversing with growers, as we aim to guarantee quality and consistency.

RICH & REMARKABLE COFFEE

For decades coffee has been a way of life for us. Seeing its transformation from a humble fruit into a mighty bean and like a Pheonix, it is reborn into dynamic and sustainable products that enhance our environment. We think that our Master Roasters dedication to and love of the craft is what makes our exceptional coffee and products.

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Save Precious Time

Nobody Makes It Quite Like You. Your story may be a little different from ours as we’re smitten with espresso. We’ve written our guides to give you the tools you need to explore brewing parameters at home. Making great coffee is something of an art, and no one’s formula will be as unique as yours once you’ve found it.

Part of a System

We are proud of our freshly brewed coffee that made our reputation. What started as an education project has now developed into a quest for better coffee and sustainability, which birthed the first Bean Grounded concept in 2020. As we continue, we sustain that ambition and excellence, which remains at the heart of everything we do. We stay focused on excellence, not cutting corners and treat all people with kindness.

The UK’S newest independent coffee house experience

That is why we continue to grow: one coffee, one customer at a time. Even though we now have over 1000 coffee houses worldwide, we work hard to reinvest and improve. Our pursuit of excellence, determination and resilience that motivated us to get started is still present in everything we do today and into the future.

Watch Our Vision

+ Recycled Cups Made

Product Lines

Vision

Knowledge

We are highly devoted to the highest standards in quality, craftsmanship and sustainability from farm to cup with our beans being Rainforest Alliance certified and grown by a team of farmers we know and trust. Our senior Master Coffee Roasters – have over 6 years of experience in creating rich, dynamic and remarkable coffee. They taste every batch we make before it leaves our Roastery and our Baristas undertake extensive training to meet our standards in tailoring coffee to all our customers’ tastes.

The Proof is in the Pudding

Our cherry four makes traditional paninis to signature sweets that are fresh using authentic ingredients to create good, uncomplicated food, served all day, every day. We take the time to form partnerships with local food purveyors and farmers that share our obsessive standards to provenance. We freshly bake our pastries every morning, and once a week during the four seasons, our Head Chef lets us try new recipe ideas; this is, by far, our favourite day of the week.

Ownership

There is always someone at Bean Grounded, who is personally responsible for ensuring every stage of our coffee’s journey is as good as it can be. From the farmers who grow our beans to the baristas who tailor each drink, our quest for coffee excellence is at our very core founded on the skill, effort and dedication of everyone in our family. We believe in people who love people and knowing our customers means they gain a better experience. That’s why at Bean Grounded, the barista who takes our customer’s orders makes their coffee. It may seem a small thing, but a lot of little things can end up making a big difference.

ETHICAL APPROACH

When we started Bean Grounded, we intended to cultivate a set of values, internally and externally, that would identify us as the future of all things related to coffee in a positive sense. We came from a grassroots organisation that started as an educational project in an art studio. From the beginning, we embraced the values of fairness, loyalty, respect, kindness and the pursuit of excellence.

In our approach to sourcing coffee, there is no difference in our process.

The vast majority of the beans in our unique blend are identifiable and traceable from our trusted sources. This is why we are working super hard to ensure we continue to purchase every bean this way. We are also working with Rainforest Alliance on our beans certification and encouraging sustainable livelihoods for our farmers. We also have our commitments in other avenues. We have a strong focus and determination on recycling and the recovery of our waste as we possibly can. We strive to avoid sending waste to landfill sites, as we continue to investigate ways to reduce our environmental impact further.

CAFFÈ SOSPESO

The concept of Bean Grounded also draws inspiration from suspended coffee, which is a Neapolitan tradition that boomed during World War II and has found a revival in recent years during hard economic times. Customers pay for a coffee in advance as an anonymous act of charity for those in need.

The beautiful tradition promotes kindness and sharing in the community.

The tradition began in the working-class cafés of Napoli where someone who had experienced good luck would order a sospeso, paying the price of two coffees but receiving and consuming only one.

Made with Love

Designs that express a way of life.
Designs that enhances the quality of life.
Design is life.
To Live Is To Design, To Design Is To Live!

The Core

To value all things, is to see the potential in all things, with the purest of  thought that everything can grow and develop into more, and reach it’s potential.

Members

Become a Bean Grounded Member and get a free T-Shirt alongside discounts of up to 10% on our range of incredible merch items exclusive for our Members.

Become a member

Become a Bean Grounded Member and get our amazing 10% discount alongside £1,700+ other items included in your Membership. Learn more on our Membership Page.

“Good technical skills using Adobe CC. Great conceptual ideas and strong in web design. Good at refining and a creative eye for logos and branding.”

Tim Pond

Lecturer – Art and Design
Visual Arts
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